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Over the years we have developed working relationships with fellow researchers across Europe who we can call upon to run international projects. This means that it is as easy for us to run a project across Europe as it is in the UK. * Kids and teens. Contact: judy@kids-brands.com How we work We (Edward and Judy Bartkowiak) have four children from 6 to 18 years old and we want to experience them growing up as well as fulfilling our career aspirations. We believe that through the use of modern technology and good communication, we have found a way of doing this. What also helps is that we are passionate about children's characters! We are 100% committed to client needs and offer a personal service with an immediate response to client briefs. Plus, we have first hand experience of most kids licensed properties!!
Kids Brands Panel We now have a panel of about 500 families from all over the UK who work with us on market research surveys. It gives us the opportunity to conduct larger scale quantitative surveys and also recruit groups needing quite specific samples eg boys age 6 who watch Tiny Planets! We can send out:
Fame but not fortune! I have been lucky enough to be asked to speak at a number of conferences on the subject of kids research : LIMA(2002 and 2003), Marketing Week, Kids Power and Kidscreen (US). My paper on market segmentation for Lovehearts (Entertainment Rights) was chosen to be presented at the Biannual AQR/QRCA conference in Lisbon May 2003. Professional Accreditation Between us we are members of the following professional bodies:
Judy Bartkowiak
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Kids
Brands Europe is a brand consultancy. We use market research to
explore kids* brands and develop brand strategies, segmentation,
new products and licensing opportunities.
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