Researching them

As you can imagine, we often research kids promotions. These can be advertising concepts, competitions, third party tie ins, special offers, sponsorship and so on.

The best way we find to research them is to do it in store or wherever the customer / consumer will experience the offer. By using a tape recorder and lapel microphone we can observe behaviour around the promotion and ask specifically about it. Purchasing is influenced by promotions, that we all know, but it becomes difficult to gauge the impact away from point of contact with it. Several days later sitting in a focus group, it is hard to remember what was going through one's mind in store. This makes it difficult to understand how the promotion is working.... or not.

Setting them up

We can also arrange promotions and third party tie ins, PR activity in support of a launch and other marketing activities.

We do not handle these ourselves because that is not an area of our expertise. We have colleagues with vast experience in PR, Licensing , Promotions and so on. Like us, they have kids themselves and are passionate about Kids Brands.

Marketing Experience

12 years experience in the field of marketing, across a broad range of clients
Operating primarily in the area of sales promotion with some experience of direct marketing
3 years experience working in kids marketing with clients such as Burger King and Clarks shoes
Promotions put together from ideas to implementation and post promotional analysis
Development of promotional ideas to support sales of merchandise both in store and through mail order
Development of 3rd party promotions and promotional tie ins

Children's Experience

Development of kids promotions within Burger King restaurants which included licensor and licensee negotiation to develop promotions and utilise suitable 3rd party contacts to enhance promotion
Development of press release activity to support the Bootleg brand of Clarks shoes and implement competitions to be run in Smash Hits magazine.
Negotiation with relevant 3rd parties to develop annual plan of in-store activity